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Keene Optical

1900 Broadway St # 1 | Paducah, KY 42001-7167 | (270) 443-2020

  • Keene Optical Home
  • Dr. Greg Batts
  • VisiOffice® Fitting System

Mon - Fri
9:00 am - 5:30 pm
Walk-ins Welcome

Fax: 270-443-2036

Oliver Peoples
Flexon by Marchon
Ellen Tracey
Maui Jim
Dolce & Gabbana
Polo/Ralph Lauren
Jessica McClintock
Harley Davidson
Kate Spade
Cole Haan
Juicy Couture

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Welcome to Keene Optical

With more than 75 years of combined experience in the optical and contact lens industries, Keene Optical is The Purchase Area's preferred choice for fashionable/ affordable eyewear. We have a full-time optometrist on staff, Dr. Greg Batts, who provides comprehensive exams and low vision. We also have three licensed opticians—Sandra Crowley, Tim Keene and Shane Watts—and an apprentice optician, Stephanie Woodall. With our knowledgeable staff, Keene Optical has the experience you can trust and an inventory of frames and lenses you simply have to see to believe.

Keene Optical is located at directly across Broadway from The Ophthalmology Group, LLP. So, for the latest designs in eye wear unique to the Paducah area, look across Broadway to Keene Optical.


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Dr. Greg Batts

Dr Greg BattsDr. Batts majored in Pre-Optometry from the University of Kentucky in Lexington, Kentucky in 1994. He received his Doctor of Optometry from Southern College of Optometry in Memphis, Tennessee in 1998.

Dr. Batts completed his externships in 1998 at Pine Ridge Indian Hospital in Pine Ridge, South Dakota, and Kentucky Eyehealth Center in Benton, Kentucky. At Pine Ridge, he gained extensive experience with ocular pathology, trauma, and fitting of low vision devices. At Kentucky Eyehealth, he conducted comprehensive eye health exams, including diagnostic and therapeutic treatment of eye diseases.

He is a member of the Student Volunteer Services to Humanity, Kentucky Optometric Association, and American Optometric Association.

Dr. Batts enjoys backpacking, tennis, basketball, traveling, and scuba diving. He is married to Lori Batts.

Visio Girl

Visioffice® Fitting System

Visioffice® is a universal measuring system that allows you to be precisely fitted for your glasses in the MOST accurate way at Keene Optical!

Each of our eyes rotate around a fixed point called the Eye Rotation Center (ERC). Only Visioffice® measures the real 3D position of each eye's unique ERC to create the most individualized lenses possible.

No system is more accurate than Visioffice®. And it's incredibly easy and effortless. It's even easy to see yourself in your new frames, making your selection almost mistake-proof!

Click for more information below.

VisiOffice VisiOffice (3342 KB)

Helpful Terms


Astigmatism is blurry vision produced by football-shaped corneas which are too steep in one place and tooflat in another. Astigmatic corneas focus light in two different places in the eye, making both near and distance vision a problem.

Best Corrected Visual Acuity (BCVA)

The best possible vision a person can achieve with corrective lenses measured in terms of Snellen lines on an eye chart.


The transparent front segment of the eye that covers the iris, pupil and anterior chamber, providing most of the eye's optical power. This is the part of the eye reshaped by laser vision correction.


A measurement of the degree to which light converges or diverges; also a measurement of lens refractivepower. Contact lenses and glasses are measured in diopters of power.

"The Fingerprint of Your Vision"

Because no two eyes are alike, each eye has a unique map, or fingerprint. "The Fingerprint of Your Vision"defines unique characteristics in each individual's vision and is produced by WaveScan®technology.

Hyperopia (Farsightedness)

Also known as farsightedness, is a refractive error in which you see better from a distance than close up.Hyperopia is caused by an eye that is too short to focus light on the retina. Light strikes the retina before it cancome to a sharp focus.


A cutting tool with a metal blade used in traditional Lasik procedure.

Myopia (Nearsightedness)

Also known as nearsightedness, is a refractive error in which you see better close up than from a distance. Myopia is caused by an eye that is too long to focus light on the retina OR a cornea which is too steeply curved. In these cases light focuses in front of the retina. A minus lens correction is worn to properly place the image on the retina.

Personal Best Vision

The best possible vision for each individual as corrected by the VISX CustomVue procedure.


The slow loss of the ability to see close objects or small print. A normal process that happens over a lifetime.


The thin lining at the back of the eye that converts images from the eye's optical system into electronic impulses sent along the optic nerve for transmission to the brain.

Snellen Chart

The chart used to test visual acuity with black letters of various sizes against a white background.

Uncorrect Visual Acuity (UCVA)

The best possible vision a person can achieve without corrective lenses measured in terms of Snellen lines on an eye chart.

Visx Custom Vue Procedure

As shown in a clinical study, WaveScan-driven laser vision correction has the potential to produce better vision than is possible with glasses or contact lenses, and enables the physician to measure and correct unique imperfections in each individual's vision.

Visx Star S4™ Excimer Laser System

The most advanced laser technology platform available today. The VISX STAR S4 combines Variable Spot Scanning (VSS) and ActiveTrak® 3D Active Eye Tracking along with the WaveScan, providing physicians with the best possible treatment options for their patients.

Wavescan Technology

Originally developed for use in high-powered telescopes to reduce distortions in space, now adapted for eyecare. A single beam of infrared laser light is passed into the eye and focused on the retina. The light is then reflected off the retina, passed back through the eye, through a lenslet array to a sensor, and then analyzed from 200 different aspects to create a map of the eye - or fingerprint of vision. This technology uncovers unique characteristics of the eye never measured before using standard methods for glasses and contact lenses.

Fee Options

$1699 Custom Lasik—BLADE
Per eye, Enhancement is included.

$2199 IntraLase®—BLADELESS
Per eye, Enhancement is included.

Lasik pricing is determined by blade or bladeless procedure. 18 month 0% financing OR $200 per eye cash discount.

All Fees Include The Following:

  • Pre-Surgical Screening and Evaluation
  • Surgery: We use the FDA approved VISX Star S4 Excimer Laser with Traditional or CustomVueTreatment. Procedures can be performed by using a blade or bladeless technology
  • All LASIK post operative care for one year

Payment Options
Most insurance companies do not cover laser refractive surgery. If your company offers coverage for the procedure you are having done, our insurance staff will assist you in filing your claim. LASIK is an excellent investment in your personal well being. For this reason, we believe that financial considera-tion should not be an obstacle and provide the following options for payments.

For your convenience we accept Visa, MasterCard, Check, or cash. We can also provide financing information should you be interested. Payment in full is due prior to surgery.

Healthcare Financing:

  • 18 month 0% financing—no other discounts apply
Lasik New Location
1903 Broadway • Paducah, KY 42001
(800) EYE-2000 • Phone: (270) 442-1671 • Fax: (270) 442-2352
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